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Measuring Social Distances
You don’t necessarily need a tape measure to measure distances. It’s possible to measure the distance between two locations using sound. Sound waves travel at a predictable rate. Knowing the velocity...
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Social metrics that don’t mean anything.
We have been recently asked about adding Twitter reach and impressions to our analytics. We had all the data already so it was a no brainer – we went ahead and added it. We did however took a moment...
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Your competitors are feeding off your ecosystem.
Twitter Lists is not as well known or used by some folks as some other twitter features but it is an important function. It allows Twitters users to create custom groups of Twitter accounts. It is...
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Tell us about your favorite feature – Social Style!
We’ve been looking for a way to capture customer video feedback on our Facebook page for quite some time. I found a number of free tools that allow you to simply direct your fans to their service...
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Your Social Data Archive
Your Social Data Archive We all spend a lot of time communicating with others using Social Media. In many ways this is slowly replacing many other forms of traditional communication. I had come across...
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Customer Service using Twitter. A good idea?
Here at Social Report we use a basic ticketing system that allows customers to us ask questions and allows us to track our response to them. Each ticket is a conversation. This setup is quite standard...
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Increase your brand exposure with vanity short links
Any time you post on social networks your links come out shortened. Some popular link shorteners are bit.ly, goo.gl and many others. There are 2 main reasons for wanting to shorten links that are...
View ArticleSocial Report in under 3 minutes.
Social Report something for everyone who is actively using social presence to achieve certain goals. Social Report is the platform that will enable you to get a much firmer grasp on metrics around...
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Metrics That Matter: Social Engagement Defined
We have spent quite a bit of time looking at dozens of data points through-out social networks: posts, comments, likes, follows, check-ins, etc. These data points then make their way onto our...
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Location Aware, Geocoded Social Publishing
Geosocial networking When publishing to social networks we often find ourselves focused on the content and target audience. These factors are clearly important – we want our message to be meaningful...
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Business Reviews and TripAdvisor
The popularity of consumers using the net to share their experiences with various businesses continues to grow. For the travel industry, both large and small business owners utilize these opinions in...
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Managing your Social Media Manager
If you have hired or thinking about hiring a social media manager you might be already thinking about how to manage that relationship. The are a number of important aspects to this relationship:...
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See all of your social data in one place
If you have happen to own a handful of social accounts it must be extremely tiring to log into each one of them on a daily basis to see what’s new. Even if you have installed tool bars or mobile...
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Do you own your social data?
Social presence is a significant investment, both in terms of potential costs of paying consultants to help you manage your presence and in terms of your own time and effort in polishing and improving...
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How using Google Analytics and Social Media can result in stellar campaigns
Most people keep their website analytics separate from their social media analytics. This is a poor choice because you want to see exactly how your social media profiles are affecting your website....
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Which social metrics truly matter?
Whether you are just getting started with social media or are an experienced expert I am sure you can’t help but notice a wide range of metrics that tend to be thrown around when social media is being...
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How to interview a social media manager
Hiring a social media manager can be a risky decision. There are hundreds to choose from so how do you choose and who ever you choose gets high level access to your personal information. Here are some...
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Monitor your sales team’s social media activity
As Social Report continues to grow and acquire a diverse client base, I realized one thing: no two clients’ needs are just alike. I thought it would be interesting and valuable to share few examples...
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Organizing your social media data
If you are running an organization with multiple departments doing different things with social media, you might already be wondering what might be the most efficient and transparent way to organize...
View ArticleWhy use 5 social media tools when you can use 1?
I recently came across a post by Dan Virgillito on SocialMediaExaminer that discussed 5 platforms to achieve 5 social media management tasks: Evaluating progress with all-in-one monitoring – dashboard...
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